It's a streaming Dead Weather vinyl listening party. (Yep, you read that right.)

Because we think you should constantly be in the know:

Starting Today at 12pm CST, Thirdman Records will begin a 24-hour listening party for the new killer Dead Weather album “Sea Of Cowards.” As we like doing things a bit different, this listening party will consist of a camera focused a turntable playing “Sea of Cowards”. I know what you’re thinking “Bor-ing! That’s not a listening party…that’s a screensaver.” First off…that would be a killer screensaver. Secondly, that turntable is located in the metaphorical heart of Third Man Records in Nashville (with eventual baton-passing to the hep folks at Warner Brothers in Los Angeles) and we will be doing everything we can to make this video feed interesting. Maybe a cat will crawl on the turntable and start scratching like Grand Wizard Theodore. Or maybe we get some special guests in house just to flip the records, in spite of our usual disdain for record flippers. Maybe we change it up and just start playing some disco records (not really). Or maybe you get a sweet sneak preview of an album that completely slays. Either way, the audio stream of the album will be coming directly from the record player you see in the shot. We’re calling it Screaming Vinyl Live because “Streaming Vinyl Live” seemed, as you the judgmental fan so clearly pointed out, sounded boring.

Read more here...and aw, hell. Watch it below.


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