Sunday, March 22, 2009

TVD's SXSW'09 Event Diary | with your host Leerone

Our good friend Leerone returns to TVD and this time she’s down at the SXSW Music Festival bathing in the warm glow that is creative musical expression. We’ve asked her, in between the music and the festival and the long, long evenings, to send us some thoughts and impressions on what she’s seen go down. Her second dispatch from the festival arrives--now!

SXSW 2009 - Cold War Kids - Part I
Part I. Before the show
I arrived to the Cold War Kids show 2 hours early. I was determined to be in the very front in order to have an unobstructed view when taking photographs. I brought flyers with me, the flyers advertise my free download offer on my website, along with labels to stick onto the flyers while I waited. The labels included my show information (my show was the following day). I would later hand out flyers to any willing recipients. I was pleasantly surprised when three lovely ladies who saw me at work kindly offered to help me with the tedious task (Kelly, Amulya & Charu). Then, another sweet soul joined, and then another and another. After conversing, I learned that they were all Austin natives. Their generosity left me thinking that Austin people are awesome!!

The Art of Shameless Promotion
It takes tremendous courage, strength and conviction to self-promote. It is one of the most challenging and daunting tasks, especially when you are humble and the thing you are promoting is intimately embedded with your deepest emotions. I give Tony Avitia serious props for his approach and execution. Not because it was an effective method (I hope it was), but because he was doing what most artists are too scared and proud to do. I shot this clip inside the Austin Convention Hall, where he stood wearing a gigantic sign with information about his band.

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